Content – copy and page elements that can be indexed by search engines (leveraged with website search optimization)
Popularity – a rating system that evaluates the relevancy of your website’s content by the number of links to your site and the perceived value of those properties
Biznet’s strategy for search marketing success begins with a thorough understanding of your business objectives and target audience. From this information, a comprehensive list of search keywords is identified and studied. Next, a list of online competitors is compiled and analyzed for strengths, weaknesses, opportunities, and threats (SWOT).
The results of this are used to develop a site improvement and optimization strategy that will include recommendations for content, keywords and functionality. Then, using Biznet’s team of expert developers, the needed work is completed.
After the successful launch of your optimized website, results are closely monitored. Website traffic is compared with pre-optimization reports. Further analysis reveals exactly where your website is listed and how it is ranked for each targeted keyword. This data shows successes and areas where improvement is still needed. New content is developed and keywords are refined.
After launch, efforts begin to increase popularity. Link requests are solicited and created through various online and offline efforts. Perhaps the best way to achieve popularity success is through launching a Social Media Marketing Campaign.
When developing a sound web strategy, it is important to identify and quantify your target online audience. Biznet’s Demand Analysis service answers the following questions:
We’ll provide you with a detailed key word report and analysis, demand statistics, and budgetary recommendations.
Once you’ve identified your online potential, you’ll want to know what your competitors are doing. Biznet’s Competition Analysis answers the following questions:
Before investing more into your web initiative, know your return potential by asking the following:
If you know the average lifetime value of a customer and your investment to date, Biznet can calculate your current return estimates. Biznet will establish a process for measuring your website traffic, evaluate the results and provide reports showing actual ROI and future potential.
Biznet can calculate your organization’s web potential, even if you don’t yet have a website.
Whether for an existing site or future construction, conversion is the key to maximizing your potential. Biznet asks the following questions:
To drive traffic to your website organically using popular search engines like Google, Yahoo!, and MSN, your site must be both relevant and popular.
An effective site optimization program addresses these issues through content development and programming, and implementation of a strategy for increasing popularity.
Biznet can provide an estimate for development of an SEO strategy upon completion of Demand and/or Competition Analysis.
SEO / SEM
"Biznet has been a true partner for St. John Health. We appreciate how THEY GET INVOLVED to understand our goals and provide COST-EFFECTIVE ways to achieve our marketing objectives."
Interactive Marketing Manager, St. John Health