Understanding the business objective is the key to evaluating a project’s return on investment. Is the objective realistic? Is a social media marketing strategy right for me? Try the S.M.A.R.T. test: Is your objective Specific, Measurable, Attainable, Realistic, and Time-sensitive.
A guerrilla marketing strategy focuses on your time, energy, and imagination, rather than a big marketing budget and with the right tools in place a marketing ROI will be achieved.
Before embarking on a new website initiative, know how you will measure success. Here are some quantifiable examples: