Measure of Success

Understanding the business objective is the key to evaluating a project’s return on investment. Is the objective realistic? Is a social media marketing strategy right for me? Try the S.M.A.R.T. test: Is your objective Specific, Measurable, Attainable, Realistic, and Time-sensitive.

A guerrilla marketing strategy focuses on your time, energy, and imagination, rather than a big marketing budget and with the right tools in place a marketing ROI will be achieved.

Before embarking on a new website initiative, know how you will measure success. Here are some quantifiable examples:

• Prospect and client lists
• Customer service ratings
• Web traffic
• Time Costs
• Marketing Costs
• Postage
• Staffing costs

Your project may have many of the above successes. Quantify each measure by assigning it a fiscal value. This will help you evaluate your return on your investment.