Products & Services: BizMarketing

BizMarketing

With millions of web sites competing for visitors, it’s not always easy to attract and retain website visitors. It is now more important than ever to develop a comprehensive marketing strategy that includes your web initiative. Internet Marketing offers unique advantages over other mediums. It enables businesses to market directly to their customer in a one-to-one manner and track the results of every effort. The BizMarketing offering includes marketing consultation and delivers a written web marketing strategy including:

• Competitive Analysis (Strengths, Weaknesses, Opportunities, & Threats)
• Search Engine Marketing Analysis and Optimization
• Email Marketing Campaign Development
• Comprehensive Online Marketing Strategy

This information identifies specific marketing opportunities that will improve site visibility and suggestions for capturing greater market share.

BizMarketing:SEO

If you want web users to find your site by performing a key word search in popular search engines like Google (link to www.google.com), Yahoo! (link to www.yahoo.com), or MSN (link to www.msn.com), your website layout, content, and design must be optimized for inclusion in these databases. Search Engine Optimization (SEO) is the process by which a website is “optimized” for search engine ingestion. This means that when a search engine indexes your website, it will include your listing for key words that will direct a qualified visitor to your website. Included is the following:

• a comprehensive key word analysis that identifies niche opportunities for best search engine placement
• Optimization of the website including page level modifications, sitemap, optimized sub-navigation, custom error handling, and more.
• Site submission to the major search engines.
• Recommendations for maximizing search engine sponsored advertising campaigns.

BizMarketing:SEO is included in the BizMarketing product but is also available separately.